I transform garments into new, useful items – keeping them from the landfill & continuing their story.



The fashion industry we know today makes it hard to find a truly unique piece which can express your own individual style and attitude. We have all had the experience of wandering along our high streets, seeing stores stacked with clothes but where one label seems to imitate the other and it all just becomes one big pile of lookalike fashion.

At the same time, we know that an estimated 140€ million worth (around 350,000 tonnes) of used clothing goes to landfill in SPAIN – and textile waste is a huge issue on a global scale. The cheap quality of fast fashion, and constant change of fashion designs, creates a system that thrives on textile waste, with no real solution for curbing the appetites of fast fashion consumers. Fashion has now become a vicious cycle of hunting the next trend, which means our wardrobes are getting larger, while less individual, and leaving a heavy environmental mark on our planet.

According to the dictionary, to upcycle means to “reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original”. In fashion terms, upcycling is a revolutionary concept: a process of reviving and redesigning the old into something new.

In DANIELA PARELLA STUDIO we want you to get your clothing out of the back of your closet and back to being used!

Check out our "customization"s section to know more about what you can do with your old clothes.